The maturing of the market for wearable electronic devices was signalled at the beginning of May when Amazon opened a dedicated space for them on its website.
The new section on the US-website of the world's largest online retailer divides products into the following categories - healthcare, fitness and wellbeing, cameras, smart watches, and children and pets. The visitor is supported by buying guides, customer and professional reviews within a familiar amazon.com page layout.
A cornerstone of buying activity in the developed world, Amazon can provide a useful snapshot of the evolution of the wearable electronics market. Of the five categories over half of the items for sale (282 out of 389) were for equipment in the fitness and wellbeing category.
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