Interactive posters which use graphene ink to play music are being used in the US for the first time to support a tour by country singer Miranda Lambert.
Novalia
The conductive ink posters employ software and printed graphene ink circuitry developed by a UK firm, Novalia. The circuits are laid down with screen or offset or flexo lithography on the reverse side of the poster, which remains fully flexible.
The conductive ink posters employ software and printed graphene ink circuitry developed by a UK firm, Novalia. The circuits are laid down with screen or offset or flexo lithography on the reverse side of the poster, which remains fully flexible.
Fans visiting one of the venues for Lambert's 30 city North American Platinum tour will have the chance to interact with the posters. By touching a 'platinum' disc on the poster they can select and hear music from the Texan singer's latest album - also named Platinum.
Evolving market
Posters and other media with a sonic output are an exciting new medium for advertisers and marketing professionals - and its potential for promoting music events is not being ignored. A similar poster was used by Beck's during its sponsorship of New Zealand Music Month in May 2014.
Posters and other media with a sonic output are an exciting new medium for advertisers and marketing professionals - and its potential for promoting music events is not being ignored. A similar poster was used by Beck's during its sponsorship of New Zealand Music Month in May 2014.
Despite having found a good match with the music industry, a number of challenges remain before Novalia's technology reaches more mainstream applications like packaging or in-store promotion.
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