A report published by UBI Research in South Korea is estimating a 50% yearly increase in sales of AMOLED materials for consumer products till the end of decade. This will see a market estimated to be worth $68 billion (€49 billion) in 2014 blossom into a $750 billon one in 2020.
As the demand for consumer AMOLED evolves there will be a marked shift away from its current domination by smartphone screens (93%). By 2020, it is forecast that only 21% of AMOLEDs will be used in smartphones, with 29% being fitted into tablet computers and 50% being employed for on larger displays. Smartphones, tablets and smart watches using flexible AMOLED screens are expected to be available in 2015. This, the report projects, will drive a 12-fold increase in the use of flexible AMOLEDs, accounting for just 3% of the market in 2014, they will be 36% in 2020.
Confirming other recent research, in the short term, production innovation will still be led by LG, especially for larger sheets. However the UBI authors report that six Chinese companies plan to develop small or medium size OLED panels in the second half of 2014, with Everdisplay and BOE being the furthest advanced.
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