Misfit Wearables allies with Pebble and Beddit

In the past month Misfit Wearables has announced two partnerships with other companies in the wearable device segment.

These provide an insight into the likely business outlook for early entrants into the market as larger device makers look to move into the wearable technology.

Pebble Watch
Pebble has been one of the most successful early wearable technology companies. Having received $10 million (€7.8 million) worth of pre-orders after it launched on Kickstarter in 2012, it is now an established presence on the market.

On 24 June, it was announced that an app is now available for integrating Misfit activity tracking experience and algorithms onto its smartwatch platform. Misfit CEO, Sunny Vu, says: 'We are delighted to provide our fitness tracking technology to Pebble; we want to see this capability offered to as many users as possible.'

Beddit
In a second move Misfit has agreed to work with Beddit, a Finnish firm that makes sleep sensors based around a thin film ballistocardiography (BCG). This will enhance the sleep monitoring capacity of the Misfit system which has previously been based around its own Shine activity tracker.