Thursday 24 July 2014

Smartphone AMOLEDs to be Cheaper than LCDs in 2 years

In two years, 5-inch AMOLED screen panels will be cheaper than their LCD equivalents according to market researchers at NPD DisplaySearch.


Achieving a 90% yield will make AMOLED directly cost competitive with LCDs in the small device display market - Source NPD DisplaySearch  The drop in price will be realised as the yield from AMOLED production lines increases and finally reaches 90%. Currently an AMOLED smartphone display is 10-20% more expensive than an LCD screen.
This difference will disappear over the next two years, as advances in production technique increase yields of small screen fabrication. A benefit will also be felt if the price of AMOLED materials can be brought down.
Jimmy Kim, a senior analyst at NPD DisplaySearch, says: 'If AMOLED costs fall below LCDs, as expected, it would lead to more opportunities for the OLED display industry, greater competition with LCD, and more choices for consumers.'

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